Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 47, 5,6 (2010).
Hovedforfatter: Zheyin Gu
Format: Article
Sprog:English
Fag:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.