Boyd, D. E. When do chief market officers affect firm value? A customer power explanation. Journal of marketing research.
Chicago Style (17th ed.) CitationBoyd, D. Eric. "When Do Chief Market Officers Affect Firm Value? A Customer Power Explanation." Journal of Marketing Research .
MLA (9th ed.) CitationBoyd, D. Eric. "When Do Chief Market Officers Affect Firm Value? A Customer Power Explanation." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.