When good cheer goes unrequited How emotional receptivity affects evaluation.

When good cheer goes unrequited How emotional receptivity affects evaluation.

Détails bibliographiques
Publié dans:Journal of marketing research V. 47, 5,6 (2010).
Auteur principal: Yih Hwai Lee
Format: Article
Langue:English
Sujets:
Discriminant analysis.
Consumer behavior.
Social interaction.
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