APA (7th ed.) Citation

Yih Hwai Lee. When good cheer goes unrequited: How emotional receptivity affects evaluation. Journal of marketing research.

Chicago Style (17th ed.) Citation

Yih Hwai Lee. "When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation." Journal of Marketing Research .

MLA (9th ed.) Citation

Yih Hwai Lee. "When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.