APA (7th ed.) Citation

Prendergast, G. Online word of mouth and consumer purchase intentions. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Prendergast, Gerard. "Online Word of Mouth and Consumer Purchase Intentions." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Prendergast, Gerard. "Online Word of Mouth and Consumer Purchase Intentions." International Journal of Advertising : Quarterly Review of Marketing Communication, .

Warning: These citations may not always be 100% accurate.