The one thing you must get right when building a brand.

The one thing you must get right when building a brand.

Bibliographische Detailangaben
Veröffentlicht in:Harvard Business Review V. 88, 1-12 (2010).
1. Verfasser: Barwise, Patrick
Format: Artikel
Sprache:English
Schlagworte:
Social networks.
Market strategy.
Corporate image.