The one thing you must get right when building a brand.

The one thing you must get right when building a brand.

Xehetasun bibliografikoak
Argitaratua izan da:Harvard Business Review V. 88, 1-12 (2010).
Egile nagusia: Barwise, Patrick
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Social networks.
Market strategy.
Corporate image.