Why you need a new-media "ringmaster".

ग्रंथसूची विवरण
में प्रकाशित:	Harvard Business Review V. 88, 1-12 (2010).
मुख्य लेखक:	Spenner, Patrick
स्वरूप:	लेख
भाषा:	English
विषय:	Market strategy. Social networks. Marketing management. Customer relations. Brands.