Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Bibliografski detalji
Izdano u:Academy of management review V. 30-32, 1-4 (2005-2007).
Glavni autor: Anderson, James C.
Format: Članak
Jezik:English
Teme:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.