Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Bibliographische Detailangaben
Veröffentlicht in:Academy of management review V. 30-32, 1-4 (2005-2007).
1. Verfasser: Anderson, James C.
Format: Artikel
Sprache:English
Schlagworte:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.