Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Dades bibliogràfiques
Publicat a:Academy of management review V. 30-32, 1-4 (2005-2007).
Autor principal: Anderson, James C.
Format: Article
Idioma:English
Matèries:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.