Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Библиографические подробности
Опубликовано в::Academy of management review V. 30-32, 1-4 (2005-2007).
Главный автор: Anderson, James C.
Формат: Статья
Язык:English
Предметы:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.