Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Bibliografische gegevens
Gepubliceerd in:Academy of management review V. 30-32, 1-4 (2005-2007).
Hoofdauteur: Anderson, James C.
Formaat: Artikel
Taal:English
Onderwerpen:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.