Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Bibliografiske detaljer
Udgivet i:Academy of management review V. 30-32, 1-4 (2005-2007).
Hovedforfatter: Anderson, James C.
Format: Article
Sprog:English
Fag:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.