APA (7th ed.) Citation

Goldstein, N. J., Martin, S. J., & Cialdini, R. B. (2007). Yes!: 50 secrets from the science of persuasion. Profile Books.

Chicago Style (17th ed.) Citation

Goldstein, Noah J., Steve J. Martin, and Robert B. Cialdini. Yes!: 50 Secrets from the Science of Persuasion. London: Profile Books, 2007.

MLA (9th ed.) Citation

Goldstein, Noah J., et al. Yes!: 50 Secrets from the Science of Persuasion. Profile Books, 2007.