Nudge improving decisions about health, wealth, and happiness

Nudge improving decisions about health, wealth, and happiness

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Detalhes bibliográficos
Autor principal: Thaler, Richard H. 1945-
Outros Autores: Sunstein, Cass R.
Formato: Livro
Idioma:English
Publicado em: New York Penguin Books 2009.
Edição:Rev. and expanded ed.
Assuntos:
Economics > Psychological aspects.
Choice (Psychology) > Economic aspects.
Decision making > Psychological aspects.
Consumer behavior.