Clueless in marketing communications

Bibliographic Details
Main Author:	Lwin, May
Other Authors:	Aitchison, Jim
Resource Type:	Book
Language:	English
Published:	Singapore Pearson/Prentice Hall 2003.
Subjects:	Communication in marketing. Advertising campaigns.

Description
Physical Description:	151 p. ill. (some col.)
ISBN:	0131028413 (pbk.)