A Japanese advertising agency an anthropology of media and markets

Detalhes bibliográficos
Autor principal:	Moeran, Brian 1944-
Formato:	Livro
Idioma:	English
Publicado em:	Richmond, Surrey Curzon 1996.
Colecção:	ConsumAsian book series
Assuntos:	Advertising agencies > Japan. Advertising > Japan. Mass media > Japan > Marketing.