APA (7th ed.) Citation

Priem, R. L. A consumer perspective on value equation. Academy of management review.

Chicago Style (17th ed.) Citation

Priem, Richard L. "A Consumer Perspective on Value Equation." Academy of Management Review .

MLA (9th ed.) Citation

Priem, Richard L. "A Consumer Perspective on Value Equation." Academy of Management Review, .

Warning: These citations may not always be 100% accurate.