APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2011). Global marketing (6th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 6th ed. Upper Saddle River, N.J: Prentice Hall, 2011.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 6th ed. Prentice Hall, 2011.