Cita APA (7a ed.)

Keegan, W. J., & Green, M. C. (2011). Global marketing (6th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 6th ed. Upper Saddle River, N.J: Prentice Hall, 2011.

Cita MLA (9a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 6th ed. Prentice Hall, 2011.