APA (7th ed.) Citation

O'Barr, W. M. (1994). Culture and the ad: Exploring otherness in the world of advertising. Westview Press.

Chicago Style (17th ed.) Citation

O'Barr, William M. Culture and the Ad: Exploring Otherness in the World of Advertising. Boulder, Colo: Westview Press, 1994.

MLA (9th ed.) Citation

O'Barr, William M. Culture and the Ad: Exploring Otherness in the World of Advertising. Westview Press, 1994.