Language abstraction in word of mouth.

Language abstraction in word of mouth.

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Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 37, 1-4,6 (2010).
Yazar: Schellekens, Gaby A.
Materyal Türü: Makale
Dil:English
Konular:
Market research.
Consumer attitudes.
Word of mouth advertising.
Language.