Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

书目详细资料
发表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Alison Jing Xu
格式: 文件
语言:English
主题:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.