Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 37, 1-4,6 (2010).
Hlavní autor: Alison Jing Xu
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.