Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements the effects of media context, communication norms, and consumer knowledge.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 37, 1-4,6 (2010).
Hovedforfatter: Alison Jing Xu
Format: Article
Sprog:English
Fag:
Consumer behavior.
Impact analysis.
Effectiveness.
Advertisements.