You like what I like, but I don't like what you like uniqueness motivations in product preferences.

You like what I like, but I don't like what you like uniqueness motivations in product preferences.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 37, 1-4,6 (2010).
Egile nagusia: Irinak, Caglar
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Brand preferences.
Comparative studies.
Social identity.