Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 37, 1-4,6 (2010).
Prif Awdur: Loveland, Katherine E.
Fformat: Erthygl
Iaith:English
Pynciau:
Consumer behavior.
Nostalgia.
Brand preferences.
Consumption.