Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Loveland, Katherine E.
Format: Article
Idioma:English
Matèries:
Consumer behavior.
Nostalgia.
Brand preferences.
Consumption.