Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Still preoccupied with 1995. The need to belong and preference for nostalgic products.

Détails bibliographiques
Publié dans:Journal of consumer research V. 37, 1-4,6 (2010).
Auteur principal: Loveland, Katherine E.
Format: Article
Langue:English
Sujets:
Consumer behavior.
Nostalgia.
Brand preferences.
Consumption.