Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

书目详细资料
发表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Sweldens, Steven
格式: 文件
语言:English
主题:
Impact analysis.
Consumer attitudes.
Brands.