Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 37, 1-4,6 (2010).
Huvudupphovsman: Sweldens, Steven
Materialtyp: Artikel
Språk:English
Ämnen:
Impact analysis.
Consumer attitudes.
Brands.