Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 37, 1-4,6 (2010).
Autor principal: Sweldens, Steven
Formato: Artigo
Idioma:English
Assuntos:
Impact analysis.
Consumer attitudes.
Brands.