Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Détails bibliographiques
Publié dans:Journal of consumer research V. 37, 1-4,6 (2010).
Auteur principal: Sweldens, Steven
Format: Article
Langue:English
Sujets:
Impact analysis.
Consumer attitudes.
Brands.