Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 37, 1-4,6 (2010).
Hlavní autor: Sweldens, Steven
Médium: Článek
Jazyk:English
Témata:
Impact analysis.
Consumer attitudes.
Brands.