Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Evaluative conditioning procedures and the resilience of conditioned brand attitudes.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 37, 1-4,6 (2010).
Yazar: Sweldens, Steven
Materyal Türü: Makale
Dil:English
Konular:
Impact analysis.
Consumer attitudes.
Brands.