Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

書目詳細資料
發表在:Journal of consumer research V. 37, 1-4,6 (2010).
主要作者: Milberg, Sandra J.
格式: Article
語言:English
主題:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.