Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 37, 1-4,6 (2010).
Yazar: Milberg, Sandra J.
Materyal Türü: Makale
Dil:English
Konular:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.