Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Bibliografiset tiedot
Julkaisussa:Journal of consumer research V. 37, 1-4,6 (2010).
Päätekijä: Milberg, Sandra J.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.