Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Milberg, Sandra J.
Format: Artikel
Sprache:English
Schlagworte:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.