Consumer reactions to brand extensions in a competitive context does fit still matter?.

Consumer reactions to brand extensions in a competitive context does fit still matter?.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 37, 1-4,6 (2010).
Hlavní autor: Milberg, Sandra J.
Médium: Článek
Jazyk:English
Témata:
Brands.
Consumer behavior.
Correlation analysis.
Competition.
Perceptions.