APA (7th ed.) Citation

Milberg, S. J. Consumer reactions to brand extensions in a competitive context: Does fit still matter? Journal of consumer research.

Chicago Style (17th ed.) Citation

Milberg, Sandra J. "Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?" Journal of Consumer Research .

MLA (9th ed.) Citation

Milberg, Sandra J. "Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?" Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.