The effect of involvement on ad judgement in a computer-mediated environment.

Podrobná bibliografie
Vydáno v:	International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Hlavní autor:	Nicovich, Stefan G.
Médium:	Článek
Jazyk:	English
Témata:	Correlation analysis. Computer & video games. Viral marketing. Online advertising.