Reconsidering Baron and Kenny myths and truths about mediation analysis.

Reconsidering Baron and Kenny myths and truths about mediation analysis.

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Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Xinshu Zhao
Format: Article
Language:English
Subjects:
Market research.
Mediation.
Advertising.
Impact analysis.
Regression analysis.