Reconsidering Baron and Kenny myths and truths about mediation analysis.

Reconsidering Baron and Kenny myths and truths about mediation analysis.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 37, 1-4,6 (2010).
1. Verfasser: Xinshu Zhao
Format: Artikel
Sprache:English
Schlagworte:
Market research.
Mediation.
Advertising.
Impact analysis.
Regression analysis.