Puffery in advertisements The effects of media context, communication norms, and consumer knowledge.

Puffery in advertisements The effects of media context, communication norms, and consumer knowledge.

Bibliographic Details
Published in:Journal of consumer research V. 37, 1-4,6 (2010).
Main Author: Alison Jing Yu
Format: Article
Language:English
Subjects:
Consumer behavior.
Impact analysis.
Advertisements.