APA (7th ed.) Citation

Alison Jing Yu. Puffery in advertisements: The effects of media context, communication norms, and consumer knowledge. Journal of consumer research.

Chicago Style (17th ed.) Citation

Alison Jing Yu. "Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge." Journal of Consumer Research .

MLA (9th ed.) Citation

Alison Jing Yu. "Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge." Journal of Consumer Research, .

Warning: These citations may not always be 100% accurate.