APA (7th ed.) Citation

Nambisan, S. Designing virtual customer environments for new product development: Toward a theory. Academy of management review.

Chicago Style (17th ed.) Citation

Nambisan, Satish. "Designing Virtual Customer Environments for New Product Development: Toward a Theory." Academy of Management Review .

MLA (9th ed.) Citation

Nambisan, Satish. "Designing Virtual Customer Environments for New Product Development: Toward a Theory." Academy of Management Review, .