Cumulative timed intent a new predictive tool for technology adoption.

Detalhes bibliográficos
Publicado no:	Journal of marketing research V. 47, 5,6 (2010).
Autor principal:	Van Ittersun, Koert
Formato:	Artigo
Idioma:	English
Assuntos:	Technology adoption. Bayesian analysis. Consumer behavior. Decision making.