Personal selling elasticities a meta-analysis.

Personal selling elasticities a meta-analysis.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Albers, Sonke
Formato: Artigo
Idioma:English
Assuntos:
Personal selling.
Econometrics.
Estimating techniques.
Sales managers.