APA (7th ed.) Citation

Fischer, M. How important are brands? A cross-category, cross-country study. Journal of marketing research.

Chicago Style (17th ed.) Citation

Fischer, Marc. "How Important Are Brands? A Cross-category, Cross-country Study." Journal of Marketing Research .

MLA (9th ed.) Citation

Fischer, Marc. "How Important Are Brands? A Cross-category, Cross-country Study." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.