When do incidental mood effects last? Lay beliefs versual actual effects.

When do incidental mood effects last? Lay beliefs versual actual effects.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 36, 5-6 (2010).
1. Verfasser: Pocheptsova, Anastasiya
Format: Artikel
Sprache:English
Schlagworte:
Emotions.
Consumer attitudes.
Judgment.
Memory.